During her BA Degree in Audiovisual Communication and Multimedia at Escola Universitària de les Arts ERAM – UdG, Elisenda developed a strong interest in digital communication, journalism and new technologies. At the same time, she expanded her education by studying journalism at Winona State University (United States), where she achieved academic distinction and was included in the Dean’s List for her high academic performance.
In the early stages of her professional career, she worked in the fields of digital communication and audiovisual education. She was part of the marketing team at Winona State University, where she developed social media content strategies aimed at international audiences. Later, she collaborated on educational projects related to film and new technologies, delivering workshops and audiovisual activities for children and young people.
After returning to Barcelona, she joined the communication team of the Sónar Festival, managing its social media channels and contributing to the digital strategy of one of the world’s most renowned festivals dedicated to music and creativity. She later specialized in digital marketing with a master’s degree from the University of Barcelona, further consolidating her professional profile in strategic communication and social media.
In 2017 she co-founded BLADE, an agency specialized in digital content and social media strategy. As Digital Manager, she leads the conceptualization, production and distribution of content for platforms such as YouTube, TikTok, Instagram and Twitch, working closely with creative teams and developing campaigns focused on user-generated content and emerging digital formats. Over the years, she has collaborated with major brands and projects such as Telefónica, Nestlé, Logitech, Samsung and Banco Santander.
Alongside this role, she has also worked as a digital marketing strategist and influencer manager, designing and implementing communication campaigns aimed at strengthening brand presence, optimizing digital performance and building active online communities.
Passionate about technology, communication and digital culture, Elisenda combines creativity with strategic analysis to develop innovative projects in an ever-evolving digital environment. She also frequently shares her knowledge through talks, training sessions and content on her own social media platforms and her website, where she explores the intersection of technology, communication and creativity.
