La crisi climàtica no és cap joc 2025

A project by: Pau Sonet

This project develops a social awareness campaign that uses design as a tool for societal transformation and improvement. The main objective is to promote environmental respect among a young audience aged 18 to 35, exploring the climate crisis in all its facets: drought, rising temperatures, the disappearance of Arctic ice, and other phenomena directly affecting the planet.

The proposal is built around visual contrast and graphic synthesis, employed as creative strategies to capture the viewer’s attention. The tone of the campaign is playful, humorous, and provocative, an approach aimed at generating impact and encouraging critical reflection on the current environmental situation.

The project’s identity is based on the use of modular elements inspired by wooden toy pieces. This formal language, seemingly playful and innocent, is combined with messages that directly confront the gravity of the climate crisis. The contradiction between play and environmental emergency becomes the conceptual driving force of the project, culminating in the slogan: “La crisi climàtica no és cap joc”.

Finally, the campaign is realized across various graphic formats, including outdoor advertising, editorial design, and social media pieces. This multi-platform deployment allows the message to be adapted to different contexts and maximizes its communicative reach.