Motion for change
Motion for Change: is the creation of the advertising campaign #naturalisauthentic with pho- tographs and cinemagraphs by the brand The Nordic Leaves, a sustainable clothing brand. The main goal of this work is to apply the cinemagraph format to an advertising campaign. The work investigates the cinemagraph format, its history, its applications, reference authors and what are its communicative possibilities in the advertising sector. The second part shows the process of elaboration of the advertising campaign, from the search for companies to the creative part of ideation, explanation of the shooting and finally the editing of photographs and cinemagraphs, and promotion on the web and on brand networks. This project aims to help a sustainable brand to enhance its communication and transmit brand values, as well as raise awareness about the need to buy ethical and sustainable products for the environment and people.