"Lux Artemisa is a transmedia university project that deals with the creation of an urban clothing brand that follows the model of sustainable fashion, where its main platform is an online store. The project has other supports such as social networks with the aim of promoting the project and an installation to show our products.

Lux Artemisa's brand personality is based on a hip-hop style and, in addition, has an urban style. This is unisex and does not discriminate against gender, ethnicity or age. The brand is creative, artistic and retro in the aesthetic sense. In addition, the brand is exclusive and opts for quality and comfort in clothing. Lux Artemisa is an extravagant brand and likes to live new experiences. Finally, he is in favor of slow fashion and disagrees with the low cost production model."