Research work on Influence Marketing in social networks and the cooperation model between the company and the influencer.
This paper investigates the evolution of digital advertising with the emergence of social networks. A new advertising strategy called influence on social media media is presented and how it is applied in depth on the Instagram platform. The thesis is defended that the influence marketing is becoming the main advertising strategy at present. For this reason, in the second phase, a standard manual of cooperation between company-influence will be designed based on the research obtained. On the other hand, a web blog will be created to enhance my personal brand linked to my Instagram profile.