Cromlec, creation of digital platforms for the promotion of a novel
New technologies have revolutionized our way of understanding the world, and therefore the vast majority of sectors have had to adapt to this change. Thus, the publishing sector is no exception, although it has remained quite reticent to make use of the new possibilities offered by the transmedia world. Thus, the basis of this work is the creation of different editorial digital marketing platforms, to show the different possibilities that the transmedia tools have within this field and to explore the maximum of broadcast platforms that exist these days. Likewise, from the analysis of different references both graphic and audiovisual will go to the creation of both the graphic image of the project and the dissemination platforms, as would be a website for the author of the novel in which it will focus the work, the social networks of this, and an audiovisual that will give life to the fantastic world of the novel.