Redesign of the corporate image for a football club through the culture, history and tradition of the entity and the territory.

The aim of this research is to find out how to create a sports corporate identity with the identity features of a municipality. All this will be carried out through a first phase of search of theoretical information about the corporate identity and its relevance. At the same time, an exhaustive analysis of the most important visual sports identities will be carried out, to try to find patterns and common points. A study on the history of the municipality and the corresponding club will also be carried out. To demonstrate this, a redesign of the corporate identity of the sports entity will be executed (logos, playing equipment, suitcases and all.