The application of aesthetic unit and organizational design as communication tools of 2021 Caldes de Malavella’s Festa Major.

In villages, residents’ identity has been directly affected by the consequences of globalization. Therefore, it is important to value and preserve traditions. Nonetheless, it is necessary to approach them in a modern way in order to keep them updated and more appealing for new generations. Using organizational design and aesthetic unit design theories, this project aims at generating graphic material for the communication and promotion of 2021 Caldes de Malavella’s Festa Major, in harmony with the village cultural identity.