(R)evolution of Immersive Technologies: Design of Three-Dimensional Visuals for “Phygital” Stores 2025

A project by: Judit López

This study explores new advertising and entertainment models in the commercial sector, as well as the multiple 3D, cultural, and experimental technological transformations that pose constant challenges for companies.

Through the creation of three-dimensional visual experiences for the phygital company Bershka, this project aims to reformulate and enhance the advertising system within stores, turning the shopping process into a meaningful and enjoyable experience for the contemporary consumer.

The student will engage in a creative challenge of three-dimensional digital art, developed through holographic and static screens, which will be displayed in the brand’s most emblematic stores across Spain.