Dr. Natàlia Ferrer Roca is a lecturer and researcher at the University of Girona, where she teaches destination branding, city branding and entrepreneurship, creativity and innovation, and supervises MA and PhD students.
Her research is interdisciplinary connecting political economy, communication policies, cultural industries and destination branding. She has published in academic journals such as the Journal of Media Business Studies, Place Branding and Public Diplomacy, Media Industries, Studies in Australasian Cinema, Journal of Sustainable Tourism and Journal of Tourism Futures, among others.
Moreover, she is a consultant, advisor and independent researcher in various national and international projects, having worked for the Generalitat de Catalunya (Government of Catalonia), the Barcelona Regional Government (Diputació de Barcelona), The Place Brand Observer, the European Broadcasting Union (EBU) and the European Parliament.
She has been guest lecturer in four continents: Europe, Africa, Oceania, and South America. Through the Erasmus Mundus KA107 project of the European Union, she has had the opportunity to teach at the University of Cape Coast (Ghana), INTH (Madagascar) and the University of Seychelles. She soon plans to go to Bhutan and Mongolia.