Natàlia Ferrer

Natàlia Ferrer Roca

PhD in Communication for the Victoria University of Wellington (New Zealand), Master in Communication Policy for Westminster University (London) and Bachelor of Journalism for the Autonomous University of Barcelona.

She has been a professor at the University of Girona since 2016, where she teaches destination branding, city branding and entrepreneurship, creativity and innovation, and is a master thesis supervisor. At the same time, she is an independent consultant and researcher in several national and international projects, having worked for the Generalitat of Catalonia, the Diputación de Barcelona, ​​The Place Brand Observer, the European Broadcasting Union (EBU, Geneva) and the European Parliament.

His research is interdisciplinary, connecting political economy, communication policies, cultural industries and destination branding. She has published about innovation in the New Zealand film industry, multi-platform film financing strategies, film distribution, and about the role of cinema in New Zealand branding and marketing as a tourist destination, in academic journals such as the Journal of Media Business Studies, Place Branding and Public Diplomacy, Media Industries and Studies in Australasian Cinema, among others.

He has given lectures and classes on four continents (Europe, Africa, Oceania and South America). Through the Erasmus Mundus KA107 project of the European Union, she has had the opportunity to teach at the University of Cape Coast (Ghana), INTH (Madagascar) and University of Sevchelles. Soon she will go to Bhutan and Mongolia.

Natàlia Ferrer

Natàlia Ferrer Roca

PhD in Communication for the Victoria University of Wellington (New Zealand), Master in Communication Policy for Westminster University (London) and Bachelor of Journalism for the Autonomous University of Barcelona.

She has been a professor at the University of Girona since 2016, where she teaches destination branding, city branding and entrepreneurship, creativity and innovation, and is a master thesis supervisor. At the same time, she is an independent consultant and researcher in several national and international projects, having worked for the Generalitat of Catalonia, the Diputación de Barcelona, ​​The Place Brand Observer, the European Broadcasting Union (EBU, Geneva) and the European Parliament.

His research is interdisciplinary, connecting political economy, communication policies, cultural industries and destination branding. She has published about innovation in the New Zealand film industry, multi-platform film financing strategies, film distribution, and about the role of cinema in New Zealand branding and marketing as a tourist destination, in academic journals such as the Journal of Media Business Studies, Place Branding and Public Diplomacy, Media Industries and Studies in Australasian Cinema, among others.

He has given lectures and classes on four continents (Europe, Africa, Oceania and South America). Through the Erasmus Mundus KA107 project of the European Union, she has had the opportunity to teach at the University of Cape Coast (Ghana), INTH (Madagascar) and University of Sevchelles. Soon she will go to Bhutan and Mongolia.

I would like to be informed of the news

Subscribe to ERAM's electronic newsletter