The constant changes in the current communication landscape demand a re-thinking of the creative strategies of producers and content creators. The subject goes beyond the traditional media, conceptualizing on new formats and the ideation of contents by different multi-platforms.

Learning outcomes:

  • Technological convergence and multi-platform contents.
  • New formats, new narratives.
  • Inter-relation of media/formats: mobile phone, tablets, internet, videogames, web, social media, virtual reality,…
  • New projects: storyworld, thematic projections, graphic design and visualization.
  • Script illustrated with wireframes.
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