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The most important techniques used to develop a market study and the strategies to develop a marketing plan will be studied and analysed, such as the ones focused on product, prices, distribution and communication. Students also have practical sessions about how to deliver a proper engaging presentation of the projects, products and services they want to offer. In order to be competitive nowadays, it’s necessary to be able to communicate and sell well apart from having a good project.

Learning outcomes:

  • Interpret and prepare a marketing plan to sell your own projects, products and audiovisual services.
  • Add value to the student’s creativity by learning how to interpret a market study and a marketing plan developed by a company to sell its products and brand.