Apportu consists of a solidarity platform that offers the possibility to finance projects with temporary and/or economic contribution.
It motivates collaboration by rewarding donations with information of interest on the project and by monitoring with several audiovisual records.
Users access the application and are presented with different solidarity projects from a textual, geographical and audiovisual description. Once they choose the preferred project, they start to capitalize by money and/or time. This is one of the different facts of our platform, which, thanks to the display of advertising (advertising in app), monetize the time invested.
To encourage collaboration, users are rewarded with new audiovisual experiences, which are unlocked with the participation of users.
Audiovisual experiences consist of short videos that build a full and profound narrative about the project financed, from its origin to its achievement.
Thus, the project combines two concepts of great current relevance: The crowdfunding Solidario and advertising in-app.